Tuesday, February 6, 2018

Super Bowl Commercials(3)

 In the 2018 Super Bowl Commercial 1st half time, one of the ads featured Eli Manning and Odell Beckham, Jr. dancing and imitating to the famous song in Dirty Dancing. This is a key feature to younger teens and middle aged adults. Due to the football players attracting the younger age audience since Odell Beckham, Jr. is 25. It is a humorous commercial. For the older generation, you have Eli manning who is 37 and the Dirty Dancing film which helps show the target audience for the older generation. I might interpret the diverse ages of celebrities into my magazine to attract different target audiences.

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In another Super Bowl Commercial, they featured a key actor, Danny Devito. The commercial was a comedy where Devito is featured as the red MnM and turns into his true self going around asking people "would you eat me?" This commercial grabs most target audiences of kids because of the animation factor of the ad and a non living object is talking and turns into a human. It may also attract the older generation since Danny Devito is a well known actor and has been around for a long time. The ad also put the logo of there product at the end and the website which helped show the target audience where to go for their product. I would interpret this in my product by putting other ways to contact and find my product on other social medias.

Image result for mnm super bowl commercial 2018     Image result for mnm super bowl commercial 2018



Another Super Bowl Commercial that stood out was the Blaze Dorito and Mountain Dew commercial featuring Peter Dinklage and Morgan Freeman. Dinklage lip synced to Busta Rhymes and Freeman lip synced Missy Elliot, which led to a lip sync battle in the Game of Thrones eating area. The target audience was teenagers, young adults and maybe middle aged adults. The teenagers were a no brainier because of the food choice which is the Dorito and Mountain dew drink. Also the song choice of Busta Rhymes and Missy Elliot. The young adults is an easy target audience since Peter Dinklage is a main character in Game of Thrones and the ad was based off on 'Fire and Ice'. For the older generation, Morgan Freeman because he is well known actor and narrates a lot of movies. I would interpret some of the well known celebrities and name brands in my product like how this commercial did. 

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Creative Critical Reflection

Creative Critical Reflection